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Ber­jaya Times Square “The First Gamer’s Vault” In Malaysia — Unlock In 60 Seconds

by /​ Fri­day, 30 May 2014 /​ Pub­lished in Events

Berjaya Times Square Unlock In 60 Seconds (1)

From 26 May till 21 Sep­tem­ber 2014, Ber­jaya Times Square Kuala Lumpur invites you to go on an adren­a­line rush with its lat­est cam­paign, Unlock in 60 Seconds!

As an event man­age­ment Malaysia rep­re­sen­ta­tive, we were glad to play a part of it.

Unlike tra­di­tional vaults that were built in the base­ment, Ber­jaya Times Square’s vault is located at Ground Floor Cen­tral and the sleek fin­ish­ing dri­ves shop­pers into a frenzy to live out their fan­tasy by play­ing a secret agent des­tined to unlock the unbreak­able. Built to repli­cate some of the most sophis­ti­cated and mod­ern bank vaults in the world, the attrac­tion comes with a built in timer that keeps count of the 60 pre­cious sec­onds which one is allowed in the vault, and an LED panel which dis­plays the total prize money to be won.

Berjaya Times Square Unlock In 60 Seconds (2)

Ms Koh Huey Min, Exec­u­tive Direc­tor of Ber­jaya Times Square said that, “Ber­jaya Times Square is proud and thrilled that it is rec­og­nized in the Malaysia Book of Records as the first to build this incred­i­bly com­plex attrac­tion. It is an honor which puts Ber­jaya Times Square at an inter­na­tional stand­ing in the shop­ping industry,”

To par­tic­i­pate via the redemp­tion pro­gramme, shop­pers have to spend RM200 in no more than 2 receipts of the same day to redeem an entry for 60 sec­onds in the vault. Upon gain­ing access, the outer cache con­tains numer­ous keys and one has to search for the cor­rect key to unlock the vault. To kick up the excite­ment, the prize money of RM200 snow­balls on a daily basis until it is retrieved from the vault! Once the prize money is won, the prize resets to RM200 for the next day and shop­pers who qual­ify for the redemp­tion on the same day will receive a mys­tery gift as a token of appreciation.

Koh fur­ther added that, “An attrac­tion which inter­acts and elic­its excite­ment from par­tic­i­pants is fairly new in this region and we are con­fi­dent that it will pro­vide our shop­pers with an unfor­get­table expe­ri­ence. The chal­lenge it poses is eas­ily under­stood yet intrigu­ing to every­one of all ages which makes it in theme with Ber­jaya Times Square’s motto to con­stantly enhance our shop­pers’ retail experience.”

Over­all, the event was a huge suc­cess by judg­ing based on the reac­tions of the pub­lic. There was a huge sum of cash rewards issued for all the win­ners that man­age to crack open the vault.

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